Azar Accessory

We designed a flexible sales system for two distinct journeys: retail shopping and wholesale partnerships, each with a clear experience.

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SectorAccessories and multichannel commerce

FocusDistinct retail and wholesale experiences

DeliverableScalable store with role-based journeys

One store, two ways to buy.

Retail and wholesale customers need different information, pricing and decision paths. The challenge was to guide each visitor to the right flow without making the interface complex.

THE SYSTEM

Clarity at every decision point

01 / ROLE

Role-based presentation

Shopping content and pricing tailored to customer type and needs.

02 / CATALOG

Discoverable catalog

Clear product categories and quick access to essential item details.

03 / AUTOMATION

Automated workflow

Coordinated orders, follow-ups and customer communication reduce repetitive work.

OUTCOME

An organized sales platform that makes the retail and wholesale distinction an experience advantage.

NJRWEB’s role

Sales architecture, user-role logic, interface experience, automation structure and a foundation for CRM integration.

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