{"id":632,"date":"2026-09-22T13:06:40","date_gmt":"2026-09-22T09:36:40","guid":{"rendered":"https:\/\/njrweb.com\/?page_id=632"},"modified":"2026-09-26T10:34:09","modified_gmt":"2026-09-26T07:04:09","slug":"giv-clothing-case-study","status":"publish","type":"page","link":"https:\/\/njrweb.com\/en\/giv-clothing-case-study\/","title":{"rendered":"GIV Clothing Case Study"},"content":{"rendered":"<style>\nhtml,body{background:#07101f!important;overflow-x:clip}\n.njr-case{--bg:#07101f;--panel:#0c1729;--text:#eaf6ff;--muted:#94a6bd;--cyan:#69d4ff;--mint:#20e3bd;direction:ltr;background:radial-gradient(circle at 15% 10%,rgba(32,227,189,.12),transparent 30%),var(--bg);color:var(--text);font-family:inherit;margin:-30px 0 0;width:100%;overflow:hidden}.njr-case *{box-sizing:border-box}.njr-case a{text-decoration:none}.njr-wrap{width:min(1180px,calc(100% - 40px));margin:auto}.njr-hero{min-height:76vh;display:grid;grid-template-columns:1.05fr .95fr;align-items:center;gap:70px;padding:110px 0 70px}.njr-kicker{color:var(--mint);font:700 13px\/1.5 monospace;letter-spacing:2px}.njr-case h1{font-size:clamp(48px,7vw,94px);line-height:1.05;margin:20px 0}.njr-lead{color:var(--muted);font-size:clamp(18px,2vw,24px);line-height:2;max-width:700px}.njr-visual{position:relative;aspect-ratio:4\/5;border:1px solid #20324c;border-radius:32px;background:linear-gradient(145deg,#111d32,#09111f);box-shadow:0 40px 100px #0008;transform:perspective(900px) rotateY(-8deg);overflow:hidden}.njr-visual:before{content:\"\";position:absolute;inset:0;background:linear-gradient(135deg,transparent 45%,rgba(32,227,189,.12));pointer-events:none}.njr-visual:after{content:attr(data-caption);position:absolute;bottom:28px;right:28px;color:var(--mint);font:700 12px monospace;letter-spacing:1px;background:#07101fdd;padding:10px 12px;border-radius:10px}.njr-meta{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin:-20px 0 100px}.njr-meta div,.njr-card{border:1px solid #1d3049;background:#0b1627cc;border-radius:22px;padding:28px}.njr-meta b{display:block;color:var(--mint);font-size:13px;margin-bottom:10px}.njr-section{padding:90px 0;border-top:1px solid #162941}.njr-grid{display:grid;grid-template-columns:.75fr 1.25fr;gap:80px}.njr-case h2{font-size:clamp(34px,5vw,64px);line-height:1.25;margin:0}.njr-copy{color:var(--muted);font-size:18px;line-height:2}.njr-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:44px}.njr-card span{display:block;color:var(--mint);font:700 12px monospace;margin-bottom:24px}.njr-card h3{font-size:22px;margin:0 0 12px}.njr-card p{color:var(--muted);line-height:1.9;margin:0}.njr-strip{padding:90px 0;background:linear-gradient(90deg,rgba(105,212,255,.08),rgba(32,227,189,.08))}.njr-result{font-size:clamp(30px,4.5vw,62px);line-height:1.5;max-width:1000px}.njr-actions{display:flex;gap:14px;flex-wrap:wrap;margin-top:36px}.njr-btn{display:inline-flex;padding:15px 22px;border-radius:14px;background:var(--mint);color:#05121d!important;font-weight:800}.njr-btn.alt{background:transparent;color:var(--text)!important;border:1px solid #36506f}@media(max-width:800px){.njr-hero,.njr-grid{grid-template-columns:1fr;gap:40px}.njr-hero{padding-top:70px}.njr-visual{max-height:480px}.njr-meta,.njr-cards{grid-template-columns:1fr}.njr-section{padding:65px 0}.njr-wrap{width:min(100% - 28px,1180px)}}@media(prefers-reduced-motion:no-preference){.njr-visual{animation:njrFloat 6s ease-in-out infinite}@keyframes njrFloat{50%{transform:perspective(900px) rotateY(2deg) translateY(-14px)}}}.njr-next .njr-wrap{display:flex;align-items:center;justify-content:space-between;gap:24px}.njr-next span{color:var(--mint);font-size:13px}@media(max-width:800px){.njr-next .njr-wrap{align-items:flex-start;flex-direction:column}}\n<\/style>\n<div class=\"njr-case\">\n<section class=\"njr-wrap njr-hero\">\n<div>\n<div class=\"njr-kicker\">CASE STUDY \/ 01<\/div>\n<h1>GIV Clothing<\/h1>\n<p class=\"njr-lead\">We redesigned a clothing brand&#8217;s digital experience, connecting product storytelling with a cohesive, fast and trustworthy purchase journey.<\/p>\n<div class=\"njr-actions\"><a class=\"njr-btn\" href=\"https:\/\/giv-clothing.com\/\" target=\"_blank\" rel=\"noopener\">Visit live website \u2197<\/a><a class=\"njr-btn alt\" href=\"https:\/\/njrweb.com\/portfolio\/\">Back to projects<\/a><\/div>\n<\/div>\n<div class=\"njr-visual\" style=\"background-image: linear-gradient(to top,rgba(5,8,21,.78),rgba(5,8,21,.06) 65%),url(&apos;https:\/\/njrweb.com\/wp-content\/uploads\/2026\/09\/giv-clothing-desktop-scaled.webp&apos;);background-size: cover;background-position: top center\" data-caption=\"GIV CLOTHING \/ DIGITAL EXPERIENCE\" aria-label=\"Preview of the  GIV Clothing\"><\/div>\n<\/section>\n<section class=\"njr-wrap njr-meta\">\n<div><b>Sector<\/b>Fashion and e-commerce<\/div>\n<div><b>Focus<\/b>Experience design and purchase architecture<\/div>\n<div><b>Deliverable<\/b>Integrated brand and commerce website<\/div>\n<\/section>\n<section class=\"njr-section\">\n<div class=\"njr-wrap njr-grid\">\n<h2>The challenge went beyond the storefront.<\/h2>\n<div class=\"njr-copy\">GIV needed an experience that aligned its visual identity with the actual buying journey. Page structure, product presentation and decision points had to work as one system that feels distinctive while reducing purchase friction.<\/div>\n<\/div>\n<\/section>\n<section class=\"njr-section\">\n<div class=\"njr-wrap\">\n<div class=\"njr-kicker\">THE SYSTEM<\/div>\n<h2>Three layers, one cohesive experience<\/h2>\n<div class=\"njr-cards\">\n<article class=\"njr-card\">01 \/ STORY<\/p>\n<h3>Brand storytelling<\/h3>\n<p>A consistent visual and editorial language conveys the brand across every touchpoint.<\/p>\n<\/article>\n<article class=\"njr-card\">02 \/ PRODUCT<\/p>\n<h3>Product focus<\/h3>\n<p>Clear arrangement of information, imagery and options makes decisions easier.<\/p>\n<\/article>\n<article class=\"njr-card\">03 \/ FLOW<\/p>\n<h3>Purchase journey<\/h3>\n<p>Fewer unnecessary steps and a smooth flow from discovery to checkout.<\/p>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"njr-strip\">\n<div class=\"njr-wrap\">\n<div class=\"njr-kicker\">OUTCOME<\/div>\n<div class=\"njr-result\">The result goes beyond a digital storefront: it unites brand, product and purchase in one clear journey.<\/div>\n<\/div>\n<\/section>\n<section class=\"njr-section\">\n<div class=\"njr-wrap njr-grid\">\n<h2>NJRWEB&#8217;s role<\/h2>\n<div class=\"njr-copy\">Experience strategy, information architecture, interface design, conversion journey optimization and a foundation for future content and commercial growth.<\/div>\n<\/div>\n<\/section>\n<section class=\"njr-section njr-next\">\n<div class=\"njr-wrap\">\n<div>\n<p>Next project<\/p>\n<h2>Azar Accessory<\/h2>\n<\/div>\n<p><a class=\"njr-btn\" href=\"https:\/\/njrweb.com\/en\/azar-accessory-case-study\/\">View case study \u2192<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n<style>\n.njr-case h1{font-size:clamp(46px,5.5vw,78px)!important}.njr-case .njr-section h2{font-size:clamp(32px,4vw,52px)!important}@media(max-width:767px){.njr-case h1{font-size:clamp(40px,12vw,56px)!important}.njr-case .njr-section h2{font-size:clamp(30px,9vw,42px)!important}.njr-case .njr-shell{width:min(calc(100% - 28px),1180px)!important}}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>CASE STUDY \/ 01 GIV Clothing We redesigned a clothing brand&#8217;s digital experience, connecting product storytelling with a cohesive, fast and trustworthy purchase journey. Visit live website \u2197Back to projects SectorFashion and e-commerce FocusExperience design and purchase architecture DeliverableIntegrated brand and commerce website The challenge went beyond the storefront. GIV needed an experience that aligned [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-632","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/njrweb.com\/en\/wp-json\/wp\/v2\/pages\/632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/njrweb.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/njrweb.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/njrweb.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/njrweb.com\/en\/wp-json\/wp\/v2\/comments?post=632"}],"version-history":[{"count":6,"href":"https:\/\/njrweb.com\/en\/wp-json\/wp\/v2\/pages\/632\/revisions"}],"predecessor-version":[{"id":736,"href":"https:\/\/njrweb.com\/en\/wp-json\/wp\/v2\/pages\/632\/revisions\/736"}],"wp:attachment":[{"href":"https:\/\/njrweb.com\/en\/wp-json\/wp\/v2\/media?parent=632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}