{"id":644,"date":"2026-09-22T13:06:40","date_gmt":"2026-09-22T09:36:40","guid":{"rendered":"https:\/\/njrweb.com\/?page_id=644"},"modified":"2026-09-26T10:35:02","modified_gmt":"2026-09-26T07:05:02","slug":"giv-clothing-proje-incelemesi","status":"publish","type":"page","link":"https:\/\/njrweb.com\/tr\/giv-clothing-proje-incelemesi\/","title":{"rendered":"GIV Clothing Proje \u0130ncelemesi"},"content":{"rendered":"<style>\nhtml,body{background:#07101f!important;overflow-x:clip}\n.njr-case{--bg:#07101f;--panel:#0c1729;--text:#eaf6ff;--muted:#94a6bd;--cyan:#69d4ff;--mint:#20e3bd;direction:ltr;background:radial-gradient(circle at 15% 10%,rgba(32,227,189,.12),transparent 30%),var(--bg);color:var(--text);font-family:inherit;margin:-30px 0 0;width:100%;overflow:hidden}.njr-case *{box-sizing:border-box}.njr-case a{text-decoration:none}.njr-wrap{width:min(1180px,calc(100% - 40px));margin:auto}.njr-hero{min-height:76vh;display:grid;grid-template-columns:1.05fr .95fr;align-items:center;gap:70px;padding:110px 0 70px}.njr-kicker{color:var(--mint);font:700 13px\/1.5 monospace;letter-spacing:2px}.njr-case h1{font-size:clamp(48px,7vw,94px);line-height:1.05;margin:20px 0}.njr-lead{color:var(--muted);font-size:clamp(18px,2vw,24px);line-height:2;max-width:700px}.njr-visual{position:relative;aspect-ratio:4\/5;border:1px solid #20324c;border-radius:32px;background:linear-gradient(145deg,#111d32,#09111f);box-shadow:0 40px 100px #0008;transform:perspective(900px) rotateY(-8deg);overflow:hidden}.njr-visual:before{content:\"\";position:absolute;inset:0;background:linear-gradient(135deg,transparent 45%,rgba(32,227,189,.12));pointer-events:none}.njr-visual:after{content:attr(data-caption);position:absolute;bottom:28px;right:28px;color:var(--mint);font:700 12px monospace;letter-spacing:1px;background:#07101fdd;padding:10px 12px;border-radius:10px}.njr-meta{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin:-20px 0 100px}.njr-meta div,.njr-card{border:1px solid #1d3049;background:#0b1627cc;border-radius:22px;padding:28px}.njr-meta b{display:block;color:var(--mint);font-size:13px;margin-bottom:10px}.njr-section{padding:90px 0;border-top:1px solid #162941}.njr-grid{display:grid;grid-template-columns:.75fr 1.25fr;gap:80px}.njr-case h2{font-size:clamp(34px,5vw,64px);line-height:1.25;margin:0}.njr-copy{color:var(--muted);font-size:18px;line-height:2}.njr-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:44px}.njr-card span{display:block;color:var(--mint);font:700 12px monospace;margin-bottom:24px}.njr-card h3{font-size:22px;margin:0 0 12px}.njr-card p{color:var(--muted);line-height:1.9;margin:0}.njr-strip{padding:90px 0;background:linear-gradient(90deg,rgba(105,212,255,.08),rgba(32,227,189,.08))}.njr-result{font-size:clamp(30px,4.5vw,62px);line-height:1.5;max-width:1000px}.njr-actions{display:flex;gap:14px;flex-wrap:wrap;margin-top:36px}.njr-btn{display:inline-flex;padding:15px 22px;border-radius:14px;background:var(--mint);color:#05121d!important;font-weight:800}.njr-btn.alt{background:transparent;color:var(--text)!important;border:1px solid #36506f}@media(max-width:800px){.njr-hero,.njr-grid{grid-template-columns:1fr;gap:40px}.njr-hero{padding-top:70px}.njr-visual{max-height:480px}.njr-meta,.njr-cards{grid-template-columns:1fr}.njr-section{padding:65px 0}.njr-wrap{width:min(100% - 28px,1180px)}}@media(prefers-reduced-motion:no-preference){.njr-visual{animation:njrFloat 6s ease-in-out infinite}@keyframes njrFloat{50%{transform:perspective(900px) rotateY(2deg) translateY(-14px)}}}.njr-next .njr-wrap{display:flex;align-items:center;justify-content:space-between;gap:24px}.njr-next span{color:var(--mint);font-size:13px}@media(max-width:800px){.njr-next .njr-wrap{align-items:flex-start;flex-direction:column}}\n<\/style>\n<div class=\"njr-case\">\n<section class=\"njr-wrap njr-hero\">\n<div>\n<div class=\"njr-kicker\">CASE STUDY \/ 01<\/div>\n<h1>GIV Clothing<\/h1>\n<p class=\"njr-lead\">Bir giyim markas\u0131n\u0131n dijital deneyimini \u00fcr\u00fcn hik\u00e2yesinden h\u0131zl\u0131 ve g\u00fcvenilir sat\u0131n alma yolculu\u011funa kadar yeniden tasarlad\u0131k.<\/p>\n<div class=\"njr-actions\"><a class=\"njr-btn\" href=\"https:\/\/giv-clothing.com\/\" target=\"_blank\" rel=\"noopener\">Canl\u0131 siteyi g\u00f6r \u2197<\/a><a class=\"njr-btn alt\" href=\"https:\/\/njrweb.com\/portfolio\/\">Projelere d\u00f6n<\/a><\/div>\n<\/div>\n<div class=\"njr-visual\" style=\"background-image: linear-gradient(to top,rgba(5,8,21,.78),rgba(5,8,21,.06) 65%),url(&#039;https:\/\/njrweb.com\/wp-content\/uploads\/2026\/09\/giv-clothing-desktop-scaled.webp&#039;);background-size: cover;background-position: top center\" data-caption=\"GIV CLOTHING \/ DIGITAL EXPERIENCE\" aria-label=\"Web sitesi \u00f6nizlemesi:  GIV Clothing\"><\/div>\n<\/section>\n<section class=\"njr-wrap njr-meta\">\n<div><b>Sekt\u00f6r<\/b>Moda ve e-ticaret<\/div>\n<div><b>Odak<\/b>Deneyim tasar\u0131m\u0131 ve sat\u0131n alma mimarisi<\/div>\n<div><b>\u00c7\u0131kt\u0131<\/b>B\u00fct\u00fcnle\u015fik marka ve sat\u0131\u015f sitesi<\/div>\n<\/section>\n<section class=\"njr-section\">\n<div class=\"njr-wrap njr-grid\">\n<h2>Sorun yaln\u0131zca ma\u011fazan\u0131n g\u00f6r\u00fcn\u00fcm\u00fc de\u011fildi.<\/h2>\n<div class=\"njr-copy\">GIV, g\u00f6rsel kimli\u011fi ger\u00e7ek sat\u0131n alma yolculu\u011fuyla uyumlu bir deneyime ihtiya\u00e7 duyuyordu. Sayfa yap\u0131s\u0131, \u00fcr\u00fcn sunumu ve karar noktalar\u0131n\u0131 tek bir sistemde birle\u015ftirerek sat\u0131n alma s\u00fcrt\u00fcnmesini azaltt\u0131k.<\/div>\n<\/div>\n<\/section>\n<section class=\"njr-section\">\n<div class=\"njr-wrap\">\n<div class=\"njr-kicker\">THE SYSTEM<\/div>\n<h2>\u00dc\u00e7 katman, b\u00fct\u00fcnl\u00fckl\u00fc bir deneyim<\/h2>\n<div class=\"njr-cards\">\n<article class=\"njr-card\">01 \/ STORY<\/p>\n<h3>Marka hik\u00e2yesi<\/h3>\n<p>T\u00fcm temas noktalar\u0131nda markay\u0131 yans\u0131tan tutarl\u0131 g\u00f6rsel ve i\u00e7erik dili.<\/p>\n<\/article>\n<article class=\"njr-card\">02 \/ PRODUCT<\/p>\n<h3>\u00dcr\u00fcn oda\u011f\u0131<\/h3>\n<p>Bilgi, g\u00f6rsel ve se\u00e7eneklerin anla\u015f\u0131l\u0131r d\u00fczeni karar vermeyi kolayla\u015ft\u0131r\u0131r.<\/p>\n<\/article>\n<article class=\"njr-card\">03 \/ FLOW<\/p>\n<h3>Sat\u0131n alma yolculu\u011fu<\/h3>\n<p>\u00dcr\u00fcn ke\u015ffinden sat\u0131n almaya kadar gereksiz ad\u0131mlar\u0131 azaltan ak\u0131c\u0131 bir yol.<\/p>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"njr-strip\">\n<div class=\"njr-wrap\">\n<div class=\"njr-kicker\">OUTCOME<\/div>\n<div class=\"njr-result\">Sonu\u00e7 yaln\u0131zca dijital bir vitrin de\u011fil; markay\u0131, \u00fcr\u00fcn\u00fc ve sat\u0131n almay\u0131 net bir yolculukta bulu\u015fturan deneyimdir.<\/div>\n<\/div>\n<\/section>\n<section class=\"njr-section\">\n<div class=\"njr-wrap njr-grid\">\n<h2>NJRWEB&#8217;in rol\u00fc<\/h2>\n<div class=\"njr-copy\">Deneyim stratejisi, bilgi mimarisi, aray\u00fcz tasar\u0131m\u0131, d\u00f6n\u00fc\u015f\u00fcm yolculu\u011fu optimizasyonu ve gelecekteki i\u00e7erik ve ticari b\u00fcy\u00fcme i\u00e7in altyap\u0131.<\/div>\n<\/div>\n<\/section>\n<section class=\"njr-section njr-next\">\n<div class=\"njr-wrap\">\n<div>\n<p>S\u0131radaki proje<\/p>\n<h2>Azar Accessory<\/h2>\n<\/div>\n<p><a class=\"njr-btn\" href=\"https:\/\/njrweb.com\/tr\/azar-accessory-proje-incelemesi\/\">Vaka \u00e7al\u0131\u015fmas\u0131n\u0131 g\u00f6r \u2192<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n<style>\n.njr-case h1{font-size:clamp(46px,5.5vw,78px)!important}.njr-case .njr-section h2{font-size:clamp(32px,4vw,52px)!important}@media(max-width:767px){.njr-case h1{font-size:clamp(40px,12vw,56px)!important}.njr-case .njr-section h2{font-size:clamp(30px,9vw,42px)!important}.njr-case .njr-shell{width:min(calc(100% - 28px),1180px)!important}}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>CASE STUDY \/ 01 GIV Clothing Bir giyim markas\u0131n\u0131n dijital deneyimini \u00fcr\u00fcn hik\u00e2yesinden h\u0131zl\u0131 ve g\u00fcvenilir sat\u0131n alma yolculu\u011funa kadar yeniden tasarlad\u0131k. Canl\u0131 siteyi g\u00f6r \u2197Projelere d\u00f6n Sekt\u00f6rModa ve e-ticaret OdakDeneyim tasar\u0131m\u0131 ve sat\u0131n alma mimarisi \u00c7\u0131kt\u0131B\u00fct\u00fcnle\u015fik marka ve sat\u0131\u015f sitesi Sorun yaln\u0131zca ma\u011fazan\u0131n g\u00f6r\u00fcn\u00fcm\u00fc de\u011fildi. GIV, g\u00f6rsel kimli\u011fi ger\u00e7ek sat\u0131n alma yolculu\u011fuyla uyumlu bir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-644","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/njrweb.com\/tr\/wp-json\/wp\/v2\/pages\/644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/njrweb.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/njrweb.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/njrweb.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/njrweb.com\/tr\/wp-json\/wp\/v2\/comments?post=644"}],"version-history":[{"count":4,"href":"https:\/\/njrweb.com\/tr\/wp-json\/wp\/v2\/pages\/644\/revisions"}],"predecessor-version":[{"id":737,"href":"https:\/\/njrweb.com\/tr\/wp-json\/wp\/v2\/pages\/644\/revisions\/737"}],"wp:attachment":[{"href":"https:\/\/njrweb.com\/tr\/wp-json\/wp\/v2\/media?parent=644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}