{"id":652,"date":"2026-09-22T19:45:25","date_gmt":"2026-09-22T16:15:25","guid":{"rendered":"https:\/\/njrweb.com\/?page_id=652"},"modified":"2026-09-26T10:35:36","modified_gmt":"2026-09-26T07:05:36","slug":"dicapelli-hair-proje-incelemesi","status":"publish","type":"page","link":"https:\/\/njrweb.com\/tr\/dicapelli-hair-proje-incelemesi\/","title":{"rendered":"Dicapelli Hair Proje \u0130ncelemesi"},"content":{"rendered":"<style>\n:root{--njr-bg:#07101f;--njr-card:#0c1930;--njr-ink:#eef6ff;--njr-muted:#9badc4;--njr-cyan:#28e2d2;--njr-blue:#6e7cff;--njr-shell:1180px}.njr-case{direction:ltr;background:var(--njr-bg);color:var(--njr-ink);font-family:inherit;overflow:hidden}.njr-case *{box-sizing:border-box}.njr-shell{width:min(calc(100% - 48px),var(--njr-shell));margin-inline:auto}.njr-hero{min-height:78vh;display:grid;align-items:center;padding:100px 0 70px;background:radial-gradient(circle at 18% 18%,rgba(40,226,210,.13),transparent 28%),radial-gradient(circle at 82% 60%,rgba(110,124,255,.12),transparent 30%)}.njr-grid{display:grid;grid-template-columns:1.03fr .97fr;gap:clamp(40px,7vw,100px);align-items:center}.njr-kicker{font:700 12px\/1.4 ui-monospace,monospace;letter-spacing:.16em;color:var(--njr-cyan);text-transform:uppercase}.njr-case h1{font-size:clamp(48px,6.2vw,78px);line-height:1.05;margin:18px 0 24px;letter-spacing:-.035em}.njr-lead{font-size:clamp(18px,2vw,23px);line-height:1.9;color:#c0cce0;max-width:650px}.njr-tags{display:flex;flex-wrap:wrap;gap:10px;margin-top:30px}.njr-tags span{border:1px solid rgba(255,255,255,.14);border-radius:999px;padding:9px 14px;color:#c8d5e8;font-size:13px}.njr-browser{border:1px solid rgba(255,255,255,.14);border-radius:24px;padding:11px;background:rgba(255,255,255,.045);box-shadow:0 34px 100px rgba(0,0,0,.45);transform:rotate(-1deg)}.njr-bar{height:34px;border-radius:15px 15px 8px 8px;background:#0a1426;display:flex;align-items:center;gap:6px;padding:0 13px}.njr-bar i{width:7px;height:7px;border-radius:50%;background:#40506b}.njr-shot{height:560px;border-radius:8px 8px 15px 15px;overflow:hidden;background:#0a1426}.njr-shot img{width:100%;height:auto;min-height:100%;object-fit:cover;object-position:top;display:block}.njr-section{padding:110px 0;border-top:1px solid rgba(255,255,255,.075)}.njr-section h2{font-size:clamp(34px,4.2vw,54px);line-height:1.18;margin:12px 0 22px;letter-spacing:-.025em}.njr-copy{font-size:17px;line-height:2;color:var(--njr-muted);max-width:720px}.njr-cards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin-top:42px}.njr-card{background:linear-gradient(145deg,rgba(255,255,255,.055),rgba(255,255,255,.018));border:1px solid rgba(255,255,255,.1);border-radius:22px;padding:28px;min-height:220px}.njr-card b{display:block;color:var(--njr-cyan);font-size:13px;margin-bottom:28px}.njr-card h3{font-size:22px;line-height:1.55;margin:0 0 12px}.njr-card p{color:var(--njr-muted);line-height:1.85;margin:0;font-size:15px}.njr-outcome{display:grid;grid-template-columns:.8fr 1.2fr;gap:60px;align-items:start}.njr-quote{font-size:clamp(30px,4vw,48px);line-height:1.45;margin:0;color:#dffcff}.njr-list{display:grid;gap:14px}.njr-list div{padding:18px 20px;border-bottom:1px solid rgba(255,255,255,.1);color:#bdcadd;line-height:1.8}.njr-next{padding:90px 0;text-align:center;background:linear-gradient(120deg,rgba(40,226,210,.09),rgba(110,124,255,.1))}.njr-next a{display:inline-flex;align-items:center;justify-content:center;min-height:52px;padding:0 24px;border-radius:999px;text-decoration:none;font-weight:800}.njr-primary{background:linear-gradient(110deg,var(--njr-cyan),#48c7ff);color:#06101d}.njr-link{color:#dbe8fa;border:1px solid rgba(255,255,255,.18);margin-inline-start:10px}@media(max-width:850px){.njr-shell{width:min(calc(100% - 28px),var(--njr-shell))}.njr-hero{min-height:auto;padding:74px 0 58px}.njr-grid,.njr-outcome{grid-template-columns:1fr;gap:38px}.njr-case h1{font-size:clamp(42px,13vw,58px)}.njr-shot{height:auto;aspect-ratio:4\/3}.njr-cards{grid-template-columns:1fr}.njr-section{padding:76px 0}.njr-link{margin:10px 0 0}.njr-next a{width:100%}}\n<\/style>\n<div class=\"njr-case\">\n<section class=\"njr-hero\">\n<div class=\"njr-shell njr-grid\">\n<div>\n<div class=\"njr-kicker\">CASE STUDY \/ 05<\/div>\n<h1>Dicapelli Hair<\/h1>\n<p class=\"njr-lead\">E\u011fitim, \u00fcr\u00fcn se\u00e7imi ve g\u00fcvenin tek bir yolculukta birle\u015fti\u011fi premium sa\u00e7 bak\u0131m deneyimi.<\/p>\n<div class=\"njr-tags\">Marka stratejisi \u00b7 \u0130\u00e7erik deneyimi \u00b7 Online ma\u011faza<\/div>\n<\/div>\n<div class=\"njr-browser\">\n<div class=\"njr-bar\"><\/div>\n<div class=\"njr-shot\"><img decoding=\"async\" src=\"https:\/\/njrweb.com\/wp-content\/uploads\/2026\/09\/dicapelli-desktop-scaled.webp\" alt=\"Web sitesi \u00f6nizlemesi:  Dicapelli Hair\" \/><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"njr-section\">\n<div class=\"njr-shell\">\n<div class=\"njr-kicker\">THE CHALLENGE<\/div>\n<h2>Sa\u00e7 bak\u0131m\u0131nda g\u00fcven sat\u0131n almadan \u00f6nce kurulur<\/h2>\n<p class=\"njr-copy\">M\u00fc\u015fteriler sa\u00e7lar\u0131na neyin uygun oldu\u011funu bilmek ister. Deneyim, uzmanl\u0131k ve kaliteyi hissettirirken se\u00e7imi kolayla\u015ft\u0131rmal\u0131yd\u0131.<\/p>\n<div class=\"njr-cards\">\n<article class=\"njr-card\"><b>01 \/ DISCOVERY<\/b><\/p>\n<h3>Ger\u00e7ek sa\u00e7 ihtiyac\u0131ndan ba\u015flama<\/h3>\n<p>Ke\u015fif yollar\u0131 yaln\u0131zca \u00fcr\u00fcn kategorilerine de\u011fil, ihtiyaca dayan\u0131r.<\/p>\n<\/article>\n<article class=\"njr-card\"><b>02 \/ CLARITY<\/b><\/p>\n<h3>\u00d6\u011freten ve y\u00f6nlendiren i\u00e7erik<\/h3>\n<p>A\u00e7\u0131klama, beklenen sonu\u00e7 ve kullan\u0131m bi\u00e7imi net bir anlat\u0131da birle\u015fir.<\/p>\n<\/article>\n<article class=\"njr-card\"><b>03 \/ TRUST<\/b><\/p>\n<h3>Yak\u0131n ve premium kalite<\/h3>\n<p>Mobilde de eri\u015filebilir, okunabilir ve g\u00fcvenilir kalan profesyonel kimlik.<\/p>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"njr-section\">\n<div class=\"njr-shell njr-outcome\">\n<div>\n<div class=\"njr-kicker\">THE OUTCOME<\/div>\n<h2>Uzmanl\u0131\u011f\u0131 hissettiren deneyim<\/h2>\n<p class=\"njr-copy\">Tasar\u0131m, i\u00e7erik ve sat\u0131\u015f bir araya gelerek t\u00fcm temas noktalar\u0131nda tutarl\u0131 bir marka hissi olu\u015fturdu.<\/p>\n<\/div>\n<p class=\"njr-quote\">\u00d6nce merak uyand\u0131ran, sonra \u00f6\u011freten ve se\u00e7imi do\u011fal hale getiren deneyim.<\/p>\n<div class=\"njr-list\">\n<div>Sorun, \u00e7\u00f6z\u00fcm ve \u00fcr\u00fcn\u00fc ba\u011flayan a\u00e7\u0131k anlat\u0131<\/div>\n<div>H\u0131z ve okunabilirlikten \u00f6d\u00fcn vermeyen premium \u00fcr\u00fcn sunumu<\/div>\n<div>\u0130\u00e7erik ve \u00fcr\u00fcn ailelerinin b\u00fcy\u00fcmesine haz\u0131r yap\u0131<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"njr-next\">\n<div class=\"njr-shell\">\n<div class=\"njr-kicker\">EXPLORE THE WORK<\/div>\n<h2>Projeyi canl\u0131 olarak ke\u015ffedin<\/h2>\n<p><a class=\"njr-primary\" href=\"https:\/\/dicapellihair.com\/\" target=\"_blank\" rel=\"noopener\">Siteyi ziyaret et \u2197<\/a><a class=\"njr-link\" href=\"https:\/\/njrweb.com\/tr\/lotus-gallery-proje-incelemesi\/\">S\u0131radaki proje: Lotus Gallery \u2192<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n<style>\n.njr-case h1{font-size:clamp(46px,5.5vw,78px)!important}.njr-case .njr-section h2{font-size:clamp(32px,4vw,52px)!important}@media(max-width:767px){.njr-case h1{font-size:clamp(40px,12vw,56px)!important}.njr-case .njr-section h2{font-size:clamp(30px,9vw,42px)!important}.njr-case .njr-shell{width:min(calc(100% - 28px),1180px)!important}}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>CASE STUDY \/ 05 Dicapelli Hair E\u011fitim, \u00fcr\u00fcn se\u00e7imi ve g\u00fcvenin tek bir yolculukta birle\u015fti\u011fi premium sa\u00e7 bak\u0131m deneyimi. Marka stratejisi \u00b7 \u0130\u00e7erik deneyimi \u00b7 Online ma\u011faza THE CHALLENGE Sa\u00e7 bak\u0131m\u0131nda g\u00fcven sat\u0131n almadan \u00f6nce kurulur M\u00fc\u015fteriler sa\u00e7lar\u0131na neyin uygun oldu\u011funu bilmek ister. Deneyim, uzmanl\u0131k ve kaliteyi hissettirirken se\u00e7imi kolayla\u015ft\u0131rmal\u0131yd\u0131. 01 \/ DISCOVERY Ger\u00e7ek sa\u00e7 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-652","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/njrweb.com\/tr\/wp-json\/wp\/v2\/pages\/652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/njrweb.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/njrweb.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/njrweb.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/njrweb.com\/tr\/wp-json\/wp\/v2\/comments?post=652"}],"version-history":[{"count":4,"href":"https:\/\/njrweb.com\/tr\/wp-json\/wp\/v2\/pages\/652\/revisions"}],"predecessor-version":[{"id":746,"href":"https:\/\/njrweb.com\/tr\/wp-json\/wp\/v2\/pages\/652\/revisions\/746"}],"wp:attachment":[{"href":"https:\/\/njrweb.com\/tr\/wp-json\/wp\/v2\/media?parent=652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}